Crisis Communication at Its Best
Xenophon is The Leader in Crisis Management
Reputation Management
Weiji, the Chinese character for crisis, comes from combining “risk” and “opportunity” because a wisely handled risk can have positive results and at Xenophon, we know this to be true.
A crisis can be debilitating for an organization, especially if accompanied by intensive press coverage. Xenophon started as a crisis communications firm and over the past 16 years, we’ve handled everything imaginable: 9/11 for the airline industry; Katrina for The Salvation Army; the players in the Duke Lacrosse scandal, high profile litigation; cyber hacks; recalls and everything in between.
Xenophon offers a full range of crisis services: 24/7 incident response, plan assessments, training & drills, issues management, managing investigation journalists, forensic research and social media. Most PR agencies say they do crisis communications, but few, if any, have the proven track record of Xenophon Strategies.
Tactics
24-hr On-Call Support
Xenophon crisis experts are available 24/7 by calling our Crisis Response Line, 708-237-6422.
Crisis Assessments
We’ve done dozens of crisis plan audits and frequently find outdated plans that have sat on a shelf for years. Wondering how your plan stacks up? Call us.
Crisis Planning
We assess and create crisis communication plans for some of the world’s most well-known organizations. Among our many clients, we created Airbus’s crisis response plan for the Americas and designed the system by which The Salvation Army handles communications during natural disasters.
Crisis Response
Xenophon helps clients get through almost every type of crisis including airplane accidents, recalls, litigation and even criminal cases. We are available to 24/7 by calling our Crisis Response Line, 708-237-6422.
Issues & Reputation
Want to avoid a crisis? Managing issues in advance is the key. We help clients anticipate and manage any and all issues that can touch their reputation.
Messaging & Strategy
At the core of every communications effort is messages and narrative: what is the story that we want to tell? How do we make it interesting? In today’s world, people are bombarded with so much information that their first instinct is to shut everything out, then choose what to consume. Xenophon excels at come up with a core narrative that shapes issues to be interesting, credible and compelling.
Related Content
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
When A Celebrity Partnership Goes South, Take Swift Action
Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.
In a Crisis, Define the Narrative Before It’s Defined by Others
Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.